Search + Social: A Dynamic Duo
Search has the powerful ability to "pull" consumers through queries of intent, while social offers its own unique ability to "push" messages to highly targeted audiences. In this report, we compared results from advertisers who manage their programs separately to those who've integrated search and social. The research showed that an integrated approach results in more conversions and more revenue.Matt Booth of AddPeople shared an easy-to-understand infographic that shows the demographics, and social media lifestyle of its users:
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