On the surface, content marketing is simple:
1. Create amazing content, that's so powerful people would normally pay for it, and give that content away for free.
2. In doing so, you'll build up an engaged audience of people who are interested in similar topics.
3. From that engaged audience, customers will emerge naturally as you present them with services aligned with their needs.
In reality
The reality of pulling those 3 steps off is somewhat more complex, and takes a specific skill set. Many of these skills can be learned, and it's helpful to know what they are so you can better yourself in those key areas for content marketing success.
Here are some of the skills
▶ Strategic thinker
▶ Creative thinker
▶ Influential & energetic promoter
▶ Innovative
▶ Analytical thinker
▶ Collaborator
▶ Witty and humorous
▶ Street smarts
▶ Skillful writer
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