There have been so many incidences where I
was stuck in the thought of what blog post to write and in what way I
can help and entertain my readers. After a ton of research, I put
together 6 types of posts to get more traffic to your website and benefit your audience. At the end of the post, you can download some FREE blog post heading templates!
Useful Guides
Write blog posts that can be used as
guides and something that you audience can refer back to all the time.
These types of blogs are evergreen and make you stand in a place of
authority with your readership.
I bookmark so many of such blog posts that are super informative and have a ton of content.
List guides: These type
of blog posts are to the point, this is what makes them great posts,
cause they are to the point and are super informative. You can create
lists on the top tools, books, resources or software as you use for your
business or list of anything that will suit your target audience or
niche.
Checklist posts: These kinds of posts are a hit these days because they are easy to grasp and can be printed easily as well.
How-to Posts: These
posts are quick to write and are a saving grace for many bloggers. They
can be simple tutorials or just a small post on how you run certain
aspects of your business. They let your readers know that you know what
you preach.
Series Post: Series post
are also a nice way to let your readers know that you super generous
and helpful at the same time. By doing series post you can write
elaborately on a specific topic and space it out for each day of the
week.
Case Study Posts: The
term “Case Study” gives an impression that you have done your research
and the “been-there-done-that” kinda vibe. You can add videos, PDFs and
audio lectures in a post like this. You can outline and unveil a
project, event or something that was work in progress for the past month
or two.
Being Human
I think every blogger should have a post
that touches this area. These posts really should the person you are
behind the blog and lets your audience know that you have a mind of your
own.
Inspiration Posts: Some
of the most popular posts on the web are inspirational posts. There are
millions of people in the world who look for inspiration in every place,
no wonder it is the most popular type of post.
Behind-the-Scenes Post:
If you are an artist blogger, designer blogger or even an event manager
and have a few loyal followers, they would LOVE to see what happens
behind the computer and beyond.
Holiday post: Some
websites and blogs go nuts on these special days and some take it slow
by just wishing their audience and giving them a discount on their
services, either way this is a nice way to be engaged with your
audience.
Personal experience post:
Just let your guard down and let your audience know your story and
invite them into your life. The type of posts are written in a heart
felt way and go really deep with your audience.
Tag post: You can do posts on 50 facts about me or TMI tag or [think of some youtube tag videos, do research]
Be Generous
One of the best and the easiest ways to
grow your online business in by being generous and giving to your
audience. I always follow the “GIVE, GIVE, GIVE, GIVE and the ASK” Rule.
Always remember, when you promote others, they will promote you!
Profile Post:
Write about some influential person in your niche, write about the
services they offer that will benefit your audience. But do not forget
to let them know that you wrote a post about them and their services,
this way they can share about it on their social media as well.
Quote Post: Everyone
loves a quotes post, Put together some quotes of the most influential
business people and make it into a post. Just make sure that it has a
theme across them, like business quotes, social media quotes, happy
quotes, etc.
Interview Posts: There
is a surprising fact that even the most influential person is willing to
give an interview to a blog that has very little audience. try it and
see the jaw-dropping response you get from your favourite people on the
web.
People to follow post:
write about the top people you follow on social media or are subscribed
to their email list. Describe why you follow them and what makes them
your favourite and link their social media and website to the post.
Promotional
Most companies use their blog as a way to
promote their business online and it can work if you use it in the
right way. I personally think the more you blog, the more you let your
audience know that you are well established in your niche.
Comparison Posts: Write a
post that compares your products and services or even the products you
use or products you started using. Here is a juicy scoop, If you want
your audience to know that you are genuine and trustworthy, include the
cases where your product is not the best solution for a certain kind of
audience.
Product Update Posts: If
you have a huge fan following, you should consider doing this post. you
will be surprised at how well your audience would react to the post and
all the new features/products you are offering!
Best of posts: Make a list of all the popular posts from your top five categories and put it in a single blog post.
Project Showcase Post:
This is a must-have post for anyone who is an artist, If you are a
designer, developer or anyone who creates stuff for a living, you must
have a post like this.
Business Update post: Write updates on your business and how you are doing things that revolve around your business.
Controversial
Controversies and scandals are magnets
when it comes to the online world. Take a certain topic which fits your
brand and image and write on it. Just a note of caution, you might have
some super weird comments on such posts.
What If post: This type
of post revolves around what would have happened it…certain things were
different. Such posts can be successful only if you choose a popular
topic and on how you write the post by making it dramatic, interesting
and debatable.
Debate post: Use your
blog to have a platform to debate one’s opinion. You present one side of
the topic and leave it to the comments or you find someone who
disagrees with something that you agree with and present both sides of
the argument.
Prediction post: If you
are taking a debatable approach towards a topic, a prediction post is a
safe bet and can give you a nice response in terms of audience growth.
Reaction post: You can
write a post that reacts to something someone else posted or to
something big that happened in your industry. For example., it can be a
book reaction, presentation reaction or even just a blog post.
Entertain Your Audience
Creating entertaining content is a great
way to connect with your audience. Sometimes this type of post can get a
little difficult to write but if you make it work for you, it can be a
super effective post.
Story post: Create or
write a post that tells a story and would entertain your audience and
make it interesting. I came across some blogs that just create this type
of content and some that have a series around that same story.
Spoof Post: Be funny by using irony and exaggerate a lot in your post! Such posts work well with politics and sports!
Meme posts: These type of posts are super humorous and can go viral real quick.
Cartoon posts: These
types of posts have proved to work well with series that make your
audience laugh their lungs out and most of them make them think as well.
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