"Coca Cola was one of the first globally-recognized brands outside of the IT market to speak about Big Data, when in 2012 their chief big data officer, Esat Sezer, said 'Social media, mobile applications, cloud computing and e-commerce are combining to give companies like Coca-Cola an unprecedented toolset to change the way they approach IT. Behind all this, big data gives you the intelligence to cap it all off.'"
"More recently, Greg Chambers, global director of digital innovation, has said 'AI is the foundation for everything we do. We create intelligent experiences. AI is the kernel that powers that experience.'"
The article goes on to describe Coca Cola's use of AI for product development (Cherry Sprite), for making orange juice (Minute Maid) taste consistent no matter what the crop yields are, for image recognition technology so they can see when customers are using their products on social media, for a virtual assistant for vending machines (like Alexa or Siri), and augmented reality for technician training.
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