Microsoft's Julia Liuson: "Big open source
projects like Android, Chrome and Java happen with a design process that
is essentially behind the corporate wall -- we decided not to do that
with our approach to open source and instead work with an 'inclusive
design process' from the start for .NET and Visual Studio Code etc."
Image credit: contentparty.org
But that would have made a really shoddy marketing slogan.
Latterly, in an attempt to broaden, Microsoft moved on to use Windows Everywhere, but even this slogan has now become redundant. Today in late 2016, the firm has adopted a different tune and it is one of: Any developer, any app, any platform, at the software engineering and programming level at least, which ostensibly translates directly to the user level too.
Yes okay, obviously, Microsoft would still like all roads to lead back to Windows and its other platforms if occasionally possible -- Azure cloud, Office 365, .NET and its newer breed of cognitive services -- but something of a turnaround has occurred.
Turning the big ship around
A shift from focusing on proprietary
platforms to embracing an open source approach doesn’t happen overnight
and requires something much deeper than marketing slogans. The questions triggered by this big change are: how
has the firm been re-engineering itself, what's life been like inside
the big ship making the turnaround and can we see any holes in the
argument it is now putting forward?

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