Do you share a lot of updates on Google+?
Want to make it easier for followers to pick and choose their favorite topics?
Google+ Collections allows you to categorize your updates by topic, which helps your followers quickly find updates for the topics they’re interested in.
In this article I’ll show you 11 ways to use Google+ Collections to organize updates from your personal profile or business page.
Want to make it easier for followers to pick and choose their favorite topics?
Google+ Collections allows you to categorize your updates by topic, which helps your followers quickly find updates for the topics they’re interested in.
In this article I’ll show you 11 ways to use Google+ Collections to organize updates from your personal profile or business page.
Discover how to use Google+ Collections for business.
#1: Share Specific Tips
Does your Google+ page share a lot of valuable tips? If so, organize them into collections like the Google Webmasters page does.
The Google Webmasters page created a collection for their tips.
#2: Document Campaigns
If you participate in specific campaigns, like nonprofits do, you can use Google+ Collections to document those campaigns. 1 Billion Acts of Peace does this with collections about their launch and individual missions.
1 Billion Acts of Peace has collections for its campaigns.
#3: Organize Ideas
If you share lots of great ideas, Google+ Collections can help you organize them. Brit + Co encourages their followers to be more creative through their collections of ideas.
The Brit + Co page has collections for different categories of ideas.
#4: Highlight Things to Do
Google+ pages for places can use collections to highlight the best things to do in a specific geographic area. The site visitlondon.com highlights things to do, times when the city is in bloom and notable landmarks to visit.
visitlondon.com’s page uses collections to highlight information for visitors.
#5: Categorize Freebies
If your business sells products by offering related freebies, you can use Google+ Collections to categorize those freebies. Red Heart Yarns does this by offering free crochet and knitting patterns on their Google+ page, all of which are likely to lead to followers purchasing their yarn.
The Red Heart Yarns page has collections for freebies.
#6: Separate Promotions From Tips
There’s nothing wrong with promoting your business while sharing valuable content. iAuthor uses collections to separate posts about their platform from their useful tips for specific audiences.
iAuthor uses collections for company-related posts and helpful tips.
#7: Classify Product Offerings
Does your business offer different types of products and services? ServiceWhale classifies different offerings with their Google+ collections.
ServiceWhale’s page uses collections for different products and services.
#8: Inspire Customers at All Stages
Your business has customers at all stages: potential customers, current customers and former customers. Capri Laguna uses their collections to organize content for customers at each of these three stages.
Capri Laguna has collections for different customer stages.
#9: Showcase Amenities
If your business offers many amenities to your customers, you’ll likely want to showcase them. Hyatt does this through their collections.
Hyatt’s Google+ collections are organized around hotel amenities.
#10: Sort the News
Major publications typically have dozens of posts on a daily basis, which can become overwhelming for their audience. BuzzFeed uses their Google+ collections to sort their latest news by specific topics.
BuzzFeed’s collections sort news into different topics.
#11: Group Different Memes
Do you like to participate in Monday Motivation, Throwback Thursday or other weekday memes? If so, you can use Google+ Collections to organize your meme posts, like Simply Audrey Cat.
Simply Audrey Cat has collections for weekday memes.
How to Create Google+ Collections
Ready to create collections like these for your Google+ personal profile or business? Here’s what to do.
1. Go to the Google+ Collections page and click on the Create a Collection button to start a new collection.
If you’ve previously created a collection, you’ll see the screen below instead. Click on the Create a Collection box to start your new collection.
2. Type in a name for your collection and choose to make it public or visible to specific groups of contacts (circles). Note that you can’t change the privacy setting after you set up your collection.
3. Click the Customize link to upload a cover photo that is 1080 pixels wide by 607 pixels tall, and choose a theme color.
The cover photo and theme are shown on your collection page and in the
preview of your collections (as shown in earlier examples).
4. Post updates directly to your collection pages or add the collection to applicable updates on your profile or page. Your updates will be shown in the collection and on your profile, based on the privacy settings you chose.
Post updates to your collection.
ConclusionReady to create collections like these for your Google+ personal profile or business? Here’s what to do.
Create your first Google+ collection. Image: Placeit.
If you’ve previously created a collection, you’ll see the screen below instead. Click on the Create a Collection box to start your new collection.
Click the Create a Collection button to get started.
Enter a collection name and choose a privacy setting.
Customize your collection by uploading a photo and choosing a theme color.
Customize your collection by uploading a photo and choosing a theme color.
Use your Google+ collections like the pages shown above. Or use yours to organize different types of content such as blog posts, podcasts, videos, white papers, infographics, etc. The options are endless!
What do you think? Are you using Google+ Collections? If so, please share how you use them in the comments!
Google+ collections image created with Placeit.
Tips for using Google+ Collections for business.
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